Diana and Jim from USA
Jim and Diana are owners of Terressentials organic products. They are activists working to keep organic standards safe and natural. Their web site contains a wealth of information for all consumers of organic products.
http://www.terressentials.com/
1. What prompted you to create Terressentials?
After I went through radical chemotherapy in 1988, at age 29, for non-Hodgkins lymphoma, my partner, James Hahn, and I began to do intensive research into the causes of cancer and to try to learn about the causes of the multitude of health problems that I developed after
the chemo.
We spent many months doing research and discovered that my immune system was overloaded from the chemo and was so unbalanced that I had begun having severe reactions to the many synthetic and ubiquitous chemicals in our lives: in foods, water, our home & garden, clothing and in personal care products. We also discovered that many products that I had been using contained substances linked to cancers. This angered us, as we had assumed that there was some protection from unnecessary exposure to toxic chemicals in commonly used products.
Back then, in our research infancy, Jim and I vowed to purchase all of our products from "health" food stores in order to avoid the chemicals that were causing me to have so many negative reactions. As I continued to have reactions to health food store products, we quickly learned that we could not trust the labels for the products found in these stores.
We were appalled to find so many synthetic chemicals in products labeled "natural" and "organic" in "health" food stores and we were discouraged because, as we became more knowledgeable about the mysterious ingredients on the product labels, it became more and more difficult to find products that we would want to use on our bodies. After spending years doing intensive research and searching around the world for products free from synthetic chemicals, it became clear to us that, if we wanted healthier products, we were going to have to make them ourselves.
Though our educational background and professional careers were in architecture and design, my chemo-induced chemical reactivity problems made it impossible for me to return to work in commercial building design and have to handle fresh paint samples, new carpet samples, vinyl wallcoverings, chemically-treated fabrics, particle board, fresh wood stains, blueprint fumes, etc., on a daily basis. Jim and I concluded that we were going to have to find a new way for us to earn a living.
With all of the research that we had had to do to find clean personal care products and after hearing from many people across the country about how difficult it was for them to find healthy products, we realized that we could provide a useful mail-order service offering folks the best, most natural and truly organic products. So we began our first mail-order catalog business in 1991.
As we searched for products to fill the pages of those early pre-Internet, recycled newsprint, soy-based ink catalogs, it was difficult to find truly healthy products in all personal care product categories. We were forced to study product formulation and chemical dictionaries to learn how products were made and to understand the difference between "derived from" synthetics and real, unprocessed organic ingredients. We began to formulate products for our own personal use and as word got out that we had better products, the demand for them began to grow.
2. What resources did you tap into to create the products?
Looking back, our years spent locating and reading through thousands of reference materials, spending days at the Library of Congress in Washington, DC, studying technical cosmetic formulation texts and trade journals, reviewing patents, studying organics, experimenting with
hundreds of organic materials and product recipes, buying an organic farm, studying about herbs, growing herbs and learning how to use them, etc., provided us with an excellent foundation on which to build our company.
In short, our personal experiences with my chemo-induced chemical reactivity issues inspired both Jim and me to become obsessive research junkies which was the driving force behind the creation of our products.
3. What barriers did you encounter in the beginning phases and how did you overcome them?
In the early years, we thought that "health" food stores would love to have truly clean chemical-free, true organic products and that, if we offered them our clean products, they would rush to offer them in their stores. Well, after eight years of trying to get through to these
stores we became aware of a few very sad and frightening facts. The so-called "health" food stores were not interested in learning about chemicals in the products that they were selling. In fact, the stores were (and still are) highly resistant and very defensive about what they
were/are selling. This baffled us, as we had thought that the store owners believed as we did and would want to learn as much as possible about healthier products and a healthier lifestyle, particularly since this was what their business was supposed to be about.
In store after store, when we tried to talk about the chemical ingredients, for example, preservatives -- parabens and grapefruit/citrus seed extracts -- owners and staff would, unbelievably, refuse to listen or even read the scientific data that we presented to them. Why were they so unwilling to hear and read the truth for themselves? It took us a few more painful years, thousands of wasted dollars and much more research to discover that, very often, up to 60%
of a store's revenue comes, not from sales of foods, but from sales of synthetic personal care products and pills. Many small independent stores were coasting or struggling in the face of the growing competition from well-capitalized natural grocery store chains and relied heavily on the sale of synthetics to finance their operations. They simply did not want anything, certainly not information, exposing their "natural" products as unnatural synthetics to reach their customers ears and upset their lucrative financial apple cart. To protect their interests and preserve the status quo, most stores refused to carry our products and pretended that they had never heard of
TerrEssentials when customers made inquiries.
This attitude and practice in the "health" food industry suppressed the growth of our small company for many years.
4. What are your greatest strengths? Weaknesses?
Our greatest strength is our research and the persistence that has enabled us to produce our suberb organic products.
Our weakness, right now, is that we are currently short-staffed and cannot produce products as quickly as we would like.
5. Can you tell me about your work on keeping organic standards high?
Back in the 90's when we saw how the word "organic" was being abused by personal care products in the natural products/health food store industries, we were compelled to try to inform consumers about what true organic was and about how to identify synthetic chemicals (frequently described as "naturally-derived") on product labels and to understand their potential for toxic effects on humans, our waterways and wildlife. We became activists against the use of synthetic chemicals in personal care products and about informing people about washing their toxic personal care products down bathtub drains into our waterways and drinking water supplies. The use of toxic personal care products can now be compared to the second-hand cigarette smoke situation. If you
are doing everything that you can to protect your personal health, does someone else have the right to use personal care product vanity chemicals that will pollute your air and water, that can cause you to develop neurological or endocrine disorders or cancer?
Being a very small company without a multi-million dollar marketing budget, our resources were limited, but we began to publish creative educational brochures that would target specific chemicals and categories of products and we would make these brochures available to anyone who asked and in any quantity that they requested.
We had a very difficult time getting the natural products industry's healthy magazines to report on the growing problem of faux natural, faux "organic" personal care products. As it turns out, we discovered that the "natural" products magazines derive a substantial amount of their advertising dollars from ads that promote personal care products containing synthetics, so it was not in their financial interest to write articles that would call attention to unhealthy, toxic personal care product ingredients or the controversy surrounding the use of the word "organic" on personal care products whose core functional ingredients were synthetic chemicals.
With the "health" food stores and the "natural health" media refusing to help us bring the information about the synthetic ingredients to the consumers, it was taking us years to get the truth to the public. Unfortunately, big chemical companies with bigger resources were becoming more bold with their use of the word "organic," especially when they saw that no one was policing them. New companies and new products all claiming to be "all natural" and "organic" were popping up all over and the retailers and manufacturers rode an unprecedented wave of profits -- hundreds of millions of dollars -- lovingly, to their banks. "Don't ask, don't tell" was proving to be a very profitable mantra, indeed.
We grew increasingly frustrated with the confusion being foisted upon our customers, the detioration of the word "organic," the unfair marketplace competition and the unscrupulous greedy maneuvering in the natural products marketplace. Finally (four years ago), we decided to try to work with established organic and environmental non-profit acitivist groups and to try to get the attention of the mainstream media, as we knew that the mainstream media was not as dependent on the advertising dollars from "natural" personal care product companies. Our first successful attempt was in making a presentation of factual data to the New York Times, which intrigued and angered them enough to prompt them to write an article that ripped through the natural products
industry and created a ripple effect of other news pieces in the mass media. (To view some of these articles, see the right side of the home page of our web site)
We work with and/or support the work of environmental groups such as Organic Consumers Association (OCA), The Environmental Working Group (EWG) and Friends of The Earth. The Organic Consumers Association was so outraged over the information that we provided to them in 2002 about
the proliferation of faux organic products in the "health" food stores and on the internet, that they started their successful "Coming Clean Campaign." EWG produced and broadcast their highly-regarded report "Skin Deep" which is a very useful tool that highlights problematic
ingredients in personal care products. Friends of the Earth is to be commended for their work with the "Safe Cosmetics Campaign" which raises awareness about phthalates, highly toxic chemicals, found in personal care products.
When Jim and I learned that two different industry groups, composed primarily of large personal care product companies without consumer input, had gotten together to create "organic" standards for their personal products, we insisted that we be allowed to participate and observe. After four long years, we're still not seeing standards that mimic the USDA's organic rules for foods or that we would feel comfortable endorsing. Our biggest question still remains: we already
have the USDA National Organic Program, why do we need a second, third or fourth set of "organic" standards? Talk about confusing the public!
We attend industry meetings and conferences to observe industry trends and activities. We attend USDA National Organic Program meetings and provide testimony when necessary. We contact our politcal representatives and have presented our viewpoints to them, personally, on Capitol Hill. We do public speaking and write articles for our web site and other publications as much as we can. In short, again, we are obsessive research junkies and organic/environmental activists and we don't sleep much.
The battle for organics is not over, however. It is particularly disturbing that our own US National Organic Program regulations have only been in effect for just three years (!) and, in that very short span of time, we fear that we may have lost the meaning of the word "organic." So many non-food companies and products are using the word "organic" right now, that we are afraid that the word has become nearly as meaningless as the word "natural." Millions of entries for "organic" personal care products can be found on the internet and good luck finding one that meets the USDA standards for foods without using oleochemical shampoo detergents or oleochemical emollients, synthetic makeup pigments, synthetic preservatives and sunscreens or synthetic
fragrance. How can a product that contains unapproved synthetic chemical ingredients dare to be labeled as organic? Where is the USDA oversight here? Why haven't they stepped in to stop this abuse and degradation of our word "organic?"
We have an uphill battle ahead of us in this fight to take back our word organic and if the USDA National Organic Program continues to ignore the problem, then we will have to find a way to work around them. Hopefully, we will not have to start from scratch and create a new word to represent what "organic" is supposed to mean.
6. What advice do you have for chemically intolerant people wishing to create natural products?
Do lots of research.
7. What advice do you have for chemically intolerant people wanting to challenge current organic standards?
Read the USDA National Organic Program regulations, every page, to become very informed about what the current standards for foods are, what they cover and how you, personally, feel about the details of labeling and allowed synthetics. Read product labels of all types of products and become an expert in identifying synthetic ingredients. Please take the time to learn the issue and its many details, as it is a very complicated situation and the last thing that we need is more misinformation added to the huge confusing mess that already exists.
Once you are informed, become very vocal and active in your community. Begin by writing brief, unemotional, well-referenced factual letters or organize letter writing campaigns to the USDA, politicians, newspapers and broadcast media to tell them how you feel about the problems
surrounding the indiscriminate use of the word "organic" and offer suggestions and propose solutions, if you desire. Arrange for educational information workshops and seminars in your local area churches, schools, clubs, etc. Organize and support small organic farmers and small producers of true organic products to form community-based coalitions to meet personally with your political representatives.
Remember, knowledge is power and there is power in numbers!
8. Where does your inner strength needed to face the toughest times come from?
We are driven by a desire to remain cancer free and to share the truth about what we have learned about health, organics and protecting the environment with as many people as possible. Life is short!
9. Who has inspired you in your life?
Jim and I share many sources of inspiration. We inspire each other, for one. We have also always been inspired by great thinkers, people with social vision, people of science and people of the arts. We recommend reading some of our favorite authors, Aldous Huxley, Ray Bradbury,
George Orwell, Ayn Rand.
For anyone seeking inspiration, we recommend the following: smashing your television with a sledgehammer; read, read and read more; experience visual arts and music -- paint, sing, dance or sculpt a monument; get personally involved with science -- learn about herbs and organic gardening; shatter the suburban box and seek out that which is different and, importantly, question authority.
10. What has developing these products and your work in fighting for high organic standards meant in your own life?
In our organic activist work over the past fifteen years, we have been honored to have met and worked with some very dedicated and committed people -- real movers and shakers. We have been inspired by these people, many who made great sacrifices in their personal and professional lives to fight against the corporate machine to preserve and protect the integrity of the organic ideal, the organic vision.
In our past lives as design professionals in the architectural field, though we worked on prestigious public buildings, we both agree that we never received the level of satisfaction that we now find in our current organic work. We are constantly amazed by the thousands of personal
letters that we receive from intelligent people around the world, including China, Japan, Korea, Europe, Canada, Australia (and many other countries), who share our feelings about organic products and environmental justice. We feel deep satisfaction with the human connections that we have made and the lives that have we have positively impacted through the sharing of our organic products and our research.
When we finally ease out of this life, we will be at peace knowing that we did everything that we could to leave gentle footprints and a path outlined with organic flowers for others to follow.
Kind regards,
Diana and Jim